Outsider Tart: Chiswick London

So a few months back I was in London staying with my sister and she was working so I had the day to myself. She suggested I braved the Circle and District line and went to explore Outsider Tart. It is a cute little local bakery owned by two American guys who she said are a real scream as she had attended one of their cookery demonstrations. They are called David and David and she felt I would particularly enjoy chatting to the Southern David who is a real joker and we could have chatted about my days at UGA! Sadly after the trek from North London they weren't in the shop but I settled on a carrot cake whoopee pie and a key lime pie soda (they have a great range of American sodas) and sat for an hour chatted away to the waitress and a local who was a real hoot (as if I can't remember her name - I can do a great impression of her east end accent though!) and she even walked me to the nearest tube stop afterwards. I think this community sense is what they are all about and what they stand for - perhaps why they opted to open their shop in 'local' area as opposed to central London where it would be mostly tourists not local customers.
Since publishing their book they said many fans are making it an essential stop whilst visiting London, despite it's less than central location. They have a delicious range of bakes and I also tried their Mile High Club slice which had oatmeal and raisin cookie dough chunks and was gorgeous. Their bakes are all inventively named and all look just as tasty and full of different American style flavours and a refreshing break from cupcakes and other recent baking trends.
Their signature bake is their Hepburn brownie which has a delicate Cinnamon flavour and is pictured in the middle (I picked up these slices at their market stall - check out their blog for details of when they will be a food markets).

 

They have won an award for best shop design and I believe non-Southern David was formerly an architect. It has got a very welcoming feel with the bar with cakes on and stools so that everyone is sat together and can chat - as we did. Lots of locals popped in as they stock lots of American goodies like pancake batter, American sodas and lots of cake mixes etc.
So if you're in London I would highly recommend a visit - if not check them out at one of the many foodie markets.